The only downside I see to this paper is weight. It's not as heavy as most of the HP Premium papers, weighing in at only 36 lbs (not quite twice the weight of typical copy paper). I should note, though, that my package of this paper is listed as "hp photo-quality paper matte finish", and is not listed as a "Premium" photo paper. However the part number is the same, so I suspect HP didn't actually change the paper in any way, just the packaging.
That said, the upside is tremendous. Excellent quality, nearly rivaling the "Premium Plus" papers HP produces, but at a fraction of the price. Typical "premium" papers cost between about 50 cents to as much as $1.25 a sheet. Even if you buy this paper locally and pay the $14.99 it's usually listed for, that still comes out under 15 cents a sheet, and you can print on both sides!I 'discovered' this paper a couple of years ago at my local Staples store. It is a very reasonably priced inkjet printing paper for many purposes and I've adopted it as my regular 'proofing' paper and use it for many projects.
It's not heavyweight enough for your best photo printing if your aim is exhibition-quality prints for display, but it's far more economical than wasting expensive heavyweight glossy 'photo' paper, and since it has a 'matte' finish the contrast is less than the glossy finish papers that would typically be used for 'photo' prints anyway.
The 36 lb. stock makes it ideal for most of my 'Photoshop' projects and it is the perfect match for my HP inkjet printers(using HP inks). I often use it for making 'custom' greeting and note cards, and it's just the right 'weight' for making CD booklets for my CD-R disc compilations too! This paper's weight/stiffness is just a bit of overkill for resumes and professional letter writing where 24 lb. stock would be 'perfect' instead.
I'm glad to have found this paper to fill an important niche in my small array of 'stock' papers that I keep on hand for my various printing needs. All in all, a great product at a very reasonable price!!!!! This paper is great for most color and B&W uses. I use it instead of glossy paper for printing the covers I have created for my CD-Rs. I save the more expensive glossy paper for real photo printing. The paper is whiter than standard inkjet paper, giving better color brilliance. Ink dries faster than with glossy paper, also. This paper is heavier than standard inkjet paper, giving my CD covers a more professional look and feel. Glossy paper is still the best, but this comes so close that it deserves 4 stars. I was expecting a much heavier paper than what I received. This product is only 1 step above regular copy paper. I do not recommend this. This is the 1st review I have ever written on a product I used. I have been an advertising professional almost 30 years, having spent time at several major global ad agencies in LA and SF, including Disney, working as a Print Producer and Designer. I have printed on the highest end litho presses in the world up to 10 colors with UV inks. In the last 8 years I have expanded into high-end ink jet printing on Epson and HP plotters capable of printing billboards at 600 DPI. I currently own an Epson 2880 and an HP 6200 that I use for my own personal photography projects, and when the right paper is printed the results can be breathtaking. But I think HP is way out of line even referring to this paper as a Photo Paper. It isn't much heavier than regular copy paper and the surface isn't much better than regular copy paper. I just printed 100 2 sided flyers, 5.5 x 8.5 on this Everyday Photo Paper thinking it would be better than the glossy HP Brochure Paper I have used before and got beautiful results on, so good that a novice couldn't tell if it was ink jet or litho. And my images of course are the highest quality as well as my art files. But on the Everyday Matte Photo Paper they looked sub-par. Not at all the quality anyone would expect from a "Photo Paper". Not to mention it kept jamming and mis-feeding in the HP 6200 which resulted in having to throw out 15 sheets or so. I was really drawn to the matte finish since I'm using matte finish watercolor type fine art paper for the other pieces in this campaign. But next time I'll either use the HP glossy brochure paper or spend more money and use the Epson Natural Watercolor Paper which also prints 2 sides as does the Everyday Matte Photo Paper, also the other reason I chose it. I endorse HP products to all my peers but in this case I think HP needs to re-position this product out of the photo paper category. BTW, I also worked on the HP advertising account for 2 years at a global agency I'll keep anonymous. And I will continue to use the Premium photo papers, but I'm becoming a big fan of the Epson products lately. It's not even cardstock thick, it's very thin - a step up on copy paper. Very disappointed! I don't know if prints are going to last in this type of photo paper!I use this for acrylic transfer work. This paper is PERFECT for that purpose. It's thick, but not too thick. It easily absorbs water (keep that in mind if you DON'T plan on using this paper for that purpose!) so it can be removed from the transfer without ruining it. The quality of the print itself is great, it is easy to work with and use, and I have no complaints.
I don't know that I would use this for photos, as it doesn't really feel like photo paper to me. But for a "nicer" alternative to regular paper, or making any sort of transfers I would absolutely recommend it. This is a very good product for photo quality letters and brochures. They come out really nice but are still easily folded into a standard number 10 envelope for mailing at standard first class mail. Can also be framed and displayed same as any photo. I get consistently good results--good color and quality--on my Epson printers. Have done numerous "taste tests", since I need to print out artwork frequently. This paper is my standby. I received this product on time and promptly went to go try it out, much to my dismay... it felt like normal printer paper! And even though it is "matte" finish, I cannot tell which side to print on! Both sides look the same, so I took two pieces and tried printing the same picture on both sides, well, it looks streaky on either side.
I guess this product is ok for the price, and fine for pictures you don't much care about, but its a little disappointing to hang up a streaky picture. This photo paper is like a heavy copy paper, does not have any type of gloss or finish. It is ok if you don't want a real photo looking picture. I didn't know that everyday photo paper was just that, a heavier copy paper and when it said matte I thought it was a low sheen finish, not a no finish. If you want a real photo look get a different paper. I was surprised by this paper. It is printable on both sides unlike some other brands. I do alot of printing and when doing proof work I can reuse my culled photos to print proofings for myself on the reverse side, so it saves me money and does'nt waste paper or trees. This is terrific paper. I've been using HP Everyday Photo Paper, Matte finish for years. I've easily printed 4000 sheets of this paper using multiple generations of normal, inexpensive inkjet printers. I've used it for flyers, coupons, tickets, making buttons, adding colorful photos and charts to reports, the uses are endless. I use this paper way, WAY more than "normal" photo paper, because it is so much more flexible.
Here are the best things about this paper:
1. It looks and feels like regular paper, yet photos and color charts and any other kind of printing looks terrific on it.
2. It is double-sided, which is rare for photo paper. That means you can use it for tri-fold brochures, tickets, and any other use where you need to print high quality color images on both sides.
3. It is more opaque than regular paper, so when you print a photo or image on one side, the image doesn't "bleed through" to the other side.
4. This paper looks SO professional. You print the same photo on regular paper and this photo paper, and this photo paper looks fantastic by comparison, even though it feels like a regular sheet of paper.
5. It is less expensive than regular photo paper.
6. This paper is great when helping with your kids projects, because you can print on it and cut it into shapes and it still looks like regular paper, even though the color images are professional and vibrant.
7. I make a lot of those "buttons" with the pins on the back, for various organizations my kids belong to. This paper is absolutely perfect for printing fantastic, professional looking buttons. The printed image looks great, yet the paper is not much thicker than regular paper so it works great in the button machine.
8. Anytime I want to print any report for a customer that needs to look professional, I use this paper, even if the report doesn't have many photos or images in it. It just produces a very professional result. Everyone is always impressed when I give them something printed on this paper, yet they can't quite figure out why it looks so good.
Okay, enough gushing. There is no other product like this paper on the market that I've found. It is indispensable to me. I use it at least once a week for any number of projects.
NOTE: If you are trying to print photos to give to your family, it's better to choose some normal, thick, expensive photo paper, because this paper doesn't "feel" like a photo. It feels like regular paper, that just happens to print fabulous photos.
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